The extra tall, dense flower spikes of this species of veronica make it ideal for use in cut flower arrangements. They are a dramatic deep purplish-red and appear for an exceptionally long time beginning in midsummer. In the cool weather of fall, the foliage takes on deep purplish-red hues.

Plants are strongest when grown in average, not rich, soil and full sun. An attractive vertical accent for the middle or back of the border.